Wednesday, October 3, 2018

Demographics vs. Geodemographics - What's the Difference

We all know that demographics include age, income, gender, education, occupation, and ethnicity.  So what is geodemographics?

Geodemographics is using consumer buying behaviors and demographic characteristics and putting them into specific geographic locations (geographics).  Sound interesting?  Check out what Nielsen has to offer for free!


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McDonald's - Technology over customer service?

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