McDonald's - Technology over customer service?

McDonald's is pushing a new campaign where it is highlighting its innovations in customer service through technology; however, isn't decreasing human interaction also decreasing customer service? You be the judge - read the whole article here.

Quality Over Quantity

When you think of Chick-fil-A, you might think of quality chicken sandwiches, waffle fries, and the fact that the restaurant is not open on Sundays. Even though Chick-fil-A has fewer locations than other fast food restaurant, and they are closed one day out of the week while other restaurants are open, it is the most profitable fast-food chain in America on a per-location basis. How you ask?

Quality Food + Quality Management = Happy Repeat Customers

Chick-fil-A has grown steadily over the years, which is a key factor to the company's success. The business is cautious and controlled from the top down. It is not an easy task to operate a Chick-fil-A; however, if done correctly, the opportunity has tremendous rewards.

Learn about Chick-fil-A's success and how the business operates by clicking here.

Demographics vs. Geodemographics - What's the Difference

We all know that demographics include age, income, gender, education, occupation, and ethnicity.  So what is geodemographics?

Geodemographics is using consumer buying behaviors and demographic characteristics and putting them into specific geographic locations (geographics).  Sound interesting?  Check out what Nielsen has to offer for free!